Totally agree. Word of mouth is incredibly powerful.
I am also based in the Leicestershire area so am happy to meet up for SD.
When I was able to travel and see students 1-2-1 I would make sure my journey meant minimal travelling. For example, during a Wednesday evening I made sure all my students were in Oadby.
Now that 80% of my lessons are virtual, I have changed how I teach a lot so flexibility is also important!